Unique Media, one of Ireland's leading PR companies, launched an extensive, high impact PR campaign to promote Which Course Expo 2009. Press releases were distributed, a celebrity photocall was conducted and the national and local media were contacted over the 2 months prior to the event, in order to generate as much media coverage as possible for Which Course Expo 2009 in the news, features, recruitment, business, lifestyle and ‘What's On' pages of the print media and on relevant slots on key radio and television programmes.

The 2008 & 2009 PR campaigns were a huge success. Which Course EXPO 2009 was featured in media coverage on RTE Radio 1, TV3, Dublin's Q102, The Sunday Times, City Channel, The Sunday Independent, The Sunday Business Post, The Irish Independent, The Irish Examiner, The Star, The Irish Sun, The Irish Mirror and The Irish Daily Mail.

This year, Vivienne Connelly helped launch Which Course Expo 2009. Vivienne, one of Ireland's most respected models, is a self confessed course nut! She is known as being very ambitious and genuinely enjoys learning new skills and currently has qualifications in marketing from Dublin Business School, fitness instruction, languages and television presenting. The eternal student, Vivienne has recently undertaken a drama course, which she says has given her a new lease of life. Vivienne epitomizes the joys and benefits of further education whether it be to advance your career or simply for the love of learning!