Following on from the recent Nightcourses.com newsletter, it is increasingly apparent that this year's Which Course Expo has really captured the public's interest. Large numbers are registering for their e-ticket and we are receiving numerous emailed enquiries and feedback. Which Course 2010 is sure to be the biggest and best yet!

The following are the latest developments on the marketing front, which is gathering real momentum as the weeks go by:

98FM Thunderbus
The 98FM Thunderbus will be broadcasting LIVE from Which Course this year. This will give great publicity to the Expo and will undoubtedly add to the footfall. In addition, the 98FM Thunder team will distribute promotional info about the Expo at traffic lights, businesses and popular points in the week running up to the event.

Marketing on the Move
We have just signed an agreement with Bravo (formerly Titan) that will see an extensive 6-week campaign for Which Course 2010 on buses and DARTS throughout Dublin, as well as at bus stops and DART stations. The campaign represents a doubling of the inventory in the run up to Which Course 2009.

We will have DART cards in 128 out of the 132 DART carraiges in Dublin. In addition, we will have 130 lower bus rears throughout Dublin as well as 6 sheets at DART stations and bus stops. Run over six weeks in conunction with our radio, print, cinema and online campaigns, our public transport advertising will provide fantastic coverage for the Expo.

Our team is working on the creative at present and the campaign will commence in early July. Keep your eyes peeled!