Marketing Plan

Watch out for the Which Course 2011 marketing campaign, currently in planning. The 2010 Which Course campaign was regarded as being one of the largest of summer 2010 and this year will be no exception. Last year, we used the following media to promote Which Course Expo – national print, radio, buses, Dart stations and carriages, cinema screens and foyers, Dublin local print, AA signage, Google Adwords, Facebook Adwords, and an immense amount of exposure on Nightcourses.com, Ireland’s leading resource for evening claases and adult education.

Press Advertising



Radio Advertising



Outdoor Advertising



Cinema Advertising



Media/PR Plan

A comprehensive media/PR plan will be put in place to promote the event, intended to surpass 2010 coverage, which saw promotion of Which Course Expo in the Sunday Business Post, Sunday Times, Sunday Times ‘Life’ magazine, Sunday World, Irish Sun, Irish Mirror, TV Now, Metro Herald, Irish Daily Mirror, Irish Examiner, Irish Country Living, Evening Herald, Irish Independent, Irish Times, Business & Leadership, Irish Independent ‘Business’ and more. Other media coverage saw Which Course representatives appear on TV3, RTE 1, RTE 2, FM104, 98FM, Today FM, Sunshine 106.8 & 4FM.

Sponsorship

The following are confirmed sponsors for Which Course 2011: 98FM, TV3, and Nightcourses.com.
We offer a range of sponsorship packages – details available on request.

For information & booking details please contact Beth Rees (01) 865 2160 - beth@whichcourse.ie - or Lydia Nicholson (01) 865 2160 - Lydia@whichcourse.ie.